Why use a local rep?

By Jackie Bueg

  There are many great services a rep can perform while they are in your store.  Advise on what's trending in your region. Tradeshows are a great place to see everything, but the Atlanta/Dallas rep doesn't know what is trending in Missouri or Illinois. Keep you informed of what's in stock. Do you have a special order that must arrive on time? Many times I can make sure it happens. Clean up and reset displays.  I will even cross-merchandise my vendors' products with other vendors' products. The only way we both win is when your customer falls in love with something enough to purchase it. Get to know your customers and their tastes. While I'm resetting displays I don't ignore your customers because if they don't buy, neither of us has an income. If I chat with them, I may find out your high school football team is going to state or there is an annual golf tournament. All these tidbits show me what inspires them. Help get product returns approved by vendors. Ever had a product that was never checked in?  Then when the box is opened the paint job is faulty and it's been over a month.  Most times I can get this fixed. Often we have specials that only we can offer because we negotiated for them on your behalf. Please don't leave money on the table because you think there isn't enough time. The better our relationship the more I as a rep can offer.